7th AgMIP Global Workshop – Mobile Phone Based Advisories for Small-holder Farmers

The strategic application of ICT (information and communication technology) to the agricultural industry, the largest economic sector in most African countries, offers the best opportunity for economic growth and poverty alleviation on the continent
World Bank 2015

“The little we know”

Mobile services can:

  • disseminate information
  • provide financial services (MPESA in East Africa)
  • facilitate access to inputs
  • facilitate access to output markets But, no or few:
  • behavioural studies (what changed, why?)
  • comparison other channels (SMS, radio, print media etc)
  • user disaggregation (what do different users need? e.g. men & women farmers, agrovets, service providers )
  • contextual understanding (interactions)    Baumuller 2018. J. Int. Dev. 30:134-154

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Posted on Blogs, May 7, 2018